Marketing Management Essay -- Technology, The Internet

Introduction cyberspace technology growth has a huge potential such as it reduce the costs of goods, operate delivery and expand environmental boundaries in bringing buyers and sellers together. meshing permits miserable businesses to gain and maintain an access food market that helps them to compete with huge industry. The noesis and communication technology revolutions, globalization have taken a faeces in the economy of world from production based to economy of knowledge based. Internet has also changed the method of business is being conducted the way that it go forth take important achieve to consumers and transactions. In the present age, Internet is play an increasingly significant contribution in consumer daily live.Consumers commit the Internet various reasons ranging from only collecting information to purchasing product online. Internet shopping has been becoming a significant current approach for marketing, and on with the increase to a higher level o f customer consciousness, my study intends to visualize a theoretical framework for customer satisfaction in profit shopping.The Internet invention can create and/or improve belligerent advantage based on two perspectives. At the first, businesses can bear and establish an accurate market segmentation mechanism (Ryan, 2004), seeing that market segmentation information can help marketing managers learn more than about their target market, take enhanced stock of market through and through the process of product growth (Kotler and Keller, 2006) and enhance the opportunity of delivering and creating personalized goods and serve throughout a better understanding of the feelings and motives of the targeted customer segment. Second, studies have a great deal applied various hypothetical bas... ...ular website, they are still to be pass judgment to find substitute sites and switch to them. Compare information and find former(a) websites that provide similar products or services whic h is easy for consumers. In online shops, the human relationship between loyalty and consumer satisfaction is weaker than offline shops (Anderson and Srinivasan, 2003 Terblanche and Boshoff, 2010). Objective of customer buying studies highlighted the role of such as factors that are service quality, equity and value, customer satisfaction, passed loyalty, expect switching cost and brand favourite (Hellier, 2003). Attitude towards online shopping and role to shop online are not only related to ease of use and fun but also to numerous exogenous factors such as consumer traits, situational aspects, product characteristics, preceding online shopping experience and confidence (Monsuwe 2004).