Traditional Marketing and E-marketing Essay Example | Topics and Well Written Essays - 500 words

Traditional selling and E- marketing - Essay ExampleThe reason is obvious to this decade where for a customer the phenomena of switching all over and over a brand is not a tough decision to make. Since the market is saturated for brands, and competition has swayed every(prenominal) brand to be as good as its competitor, traditional marketing does not work as much as e-marketing does. However there are some factors to which I think traditional marketing is still preferred by many of the retailers. Those factors when viewed in the light of the electronic commerce appear as threats to many of us. For example electronic transactions which are concentrated only within a original number of product categories, poses a threat to many of the e-retailers (Fritz et al, 2002, p. 73). However there are some some other good reasons for choosing e-marketing. The easy integration of the traditional strategic marketing tools, which include generic marketing strategies, hawkish marketing positio ns, and capabilities, into the e-marketing environment provides the consumer a user friendly edge to opt for the specific brand.